Definition, synonyms and related words
The principles governing any of various forms of analysis.
"The course focuses on analytics, teaching students the underlying principles that govern statistical and qualitative analysis methods."
In plain English: Analytics is the process of looking at data to find useful patterns and facts that help people make better decisions.
"The marketing team uses analytics to understand why customers are buying their products."
The word analytics comes from the Ancient Greek term analutiká, which originally referred to the science of analysis. It entered English with this same meaning focused on breaking down complex information into understandable parts.