Definition, synonyms and related words
plural of objective
"The marketing team agreed on three primary objectives for the upcoming quarter, focusing on increasing brand awareness and driving sales growth."
In plain English: Objectives are the specific goals you aim to reach.
"The team reviewed their objectives before starting the project to ensure everyone was working toward the same goals."
Usage: Use objectives to refer to specific goals or targets that you aim to achieve in a plan or project. Do not confuse these with subjective opinions, which are personal judgments rather than measurable outcomes.
Derived from Latin obiectus, the past participle of obicere meaning "to throw before," it originally referred to things presented or placed in front of someone. The term evolved to denote specific goals or aims intended to be achieved, particularly in military and business contexts.