a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation)
"memes are the cultural counterpart of genes"
Any unit of cultural information, such as a practice or idea, that is transmitted verbally or by repeated action from one mind to another in a comparable way to the transmission of genes.
"The concept of sharing resources during times of scarcity has become a powerful meme that spreads rapidly across different communities."
To turn into a meme; to use a meme, especially to achieve a goal in real life.
"The marketing team decided to meme-ize their new product by creating viral challenges that would drive actual sales."