A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
"The network's upfront event was packed as executives pitched their upcoming fall shows to eager media buyers."
To bring to the fore; to place up front for consideration
"The manager asked us to put our strongest arguments upfront before discussing any budget constraints."
Honest, frank and straightforward.
"I appreciate your upfront honesty about the project's risks before we even started planning."
beforehand
"We need to pay the deposit upfront before signing the lease."