the act of stigmatizing
"The controversial documentary was criticized for its heavy-handed branding of the entire community as criminals without evidence."
The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.
"The ancient shepherd used branding to permanently identify his sheep by burning their symbols into their hides."
In plain English: Branding is how you create a unique image and reputation for yourself or your business so people recognize who you are.
"The new branding for the coffee shop attracts many young customers every morning."
Usage: In everyday contexts, branding refers to marketing strategies used to build recognition and loyalty for products rather than burning marks onto animals. Use this term when discussing business identity, not physical injury caused by hot irons.
present participle of brand
"The branding iron burned deep into his side as he tried to escape the farmer's wrath."
In plain English: Branding is when you create a special look and feel for something so people can easily recognize it as yours.
"The company is rebranding its logo to look more modern for younger customers."