A form of rhetoric in which the writer or speaker uses logic as the main argument.
"The marketing team reviewed all three logos before selecting the final design for the new campaign."
plural of logo
In plain English: Logos is the logical and reasonable argument used to convince someone that something makes sense.
"The company's new logo is simple but effective."
Usage: Use logos to refer to multiple distinct brand symbols or design marks, such as the collection of corporate emblems on a retail website. Do not use it to mean a single image; for that, use the singular word logo.
In Ancient Greek philosophy, the rational principle that governs the cosmos.
"When studying ancient texts, I realized that the Stoics viewed logos not just as human reasoning but as the divine, rational force weaving together every star and stone in the universe."
The English word logos comes from the Ancient Greek term lógos, which originally meant speech, discourse, or reason. It traveled into English to carry these broad meanings related to language and logic.