a favorite saying of a sect or political group
"The protesters chanted their group's slogan until their voices were hoarse."
A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
"The environmental activists adopted "Our planet, our future" as their slogan to rally support for the upcoming protest."
The word slogan comes from a Scottish Gaelic phrase meaning "battle cry." It combines elements for "army" and "call," which trace back to ancient Celtic roots.